Hi, my name is Shihaam —

I’m a storyteller at heart—whether it’s helping brands, publications, and businesses tell theirs or shaping my own. Over the years, I’ve written, edited, and strategized content that connects with people. From developing editorial standards to creating relatable content for all sorts of platforms, I love turning ideas into stories that make a difference.

My work touches on a wide range of lifestyle topics like beauty, fashion, travel, food, and sexual health. I’ve also ventured into some interesting niches like writing about alternative investments and making SEO sound less like a chore.

These days, I’m pouring my energy into exciting projects: reshaping creative digital education in Sri Lanka through ThinkTRIBAL™ and bringing learning through play to life with ThinkTRIBAL™ Companions. Plus, I’ve got a few other cool things brewing.

When I’m not knee-deep in projects, you’ll probably find me experimenting with cocktails—sometimes sipping, sometimes writing about them on Substack.

Photo by Lisa Fotios on Pexels

My Work

An easy guide to some of the public pieces I've crafted (not including ghostwriting)

Interviews

Through in-depth interviews and immersive storytelling, I bring to life the inspiring journeys of dynamic individuals who are making a profound impact in their respective industries. These are some of the stories:

Features

My feature stories shed light on the challenging issues that individuals face today. By delving into these complex topics, I aimed to spark meaningful conversations and inspire positive change.

Travel

My travel stories are not just about exotic destinations, they're about the experience. I write engaging and actionable stories that are accessible to readers, no matter where they live. Whether it's discovering hidden gems in your own city or exploring a new destination, my stories inspire readers to embark on their own adventures and make meaningful memories

Food & Beverage

I have a particular love for all things wine, spirits, and drinks. Whether it's discovering new varietals, exploring classic cocktails, or uncovering the latest trends in the industry, I bring a unique perspective and deep knowledge to my writing. With each piece, I aim not only to educate and inform, but also inspire readers to try new flavors and broaden their culinary horizons.

Photo by Long Bùi on Pexels

Want to find out what I'm up to? Or just fancy a drink and chat? Come say hello over on my Substack